YouTube has announced a new set of tools to help translate the titles and descriptions of its video catalogue
In an effort to expand its global reach, YouTube announced a set of new tools Thursday to help translate the titles and descriptions of its vast trove of videos into multiple languages.
YouTube estimates more than 80 percent of its videos are viewed outside the United States and more than 60 percent of a YouTube channel’s views come from outside its country of origin.
But countless videos that might have been relevant to viewers went unseen because of a search process that was limited to a single language, said Vladimir Vuskovic, product manager for YouTube Globalization.
With the new tools, YouTube offers the ability for titles and descriptions of the videos on its site to appear in multiple languages, “which helps with discovery of content,” Vuskovic said.
YouTube is offering three new services. Those who make videos can translate their titles and descriptions, as well as the subtitles for videos that contain them, into 76 languages, including Mandarin, French and Spanish.
In addition, vendors who offer translation services to Google Play developers can do the translation. YouTube said that included translation into 57 languages.